Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it).
To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and youve got an extremely complex global marketplace.